Steve Jobs Introduces the Famous '1984' Apple Commercial

During the 1983 Apple Keynote, Steve Jobs unveils the famous '1984' Apple commercial directed by sci-fi director Ridley Scott (Alien, Blade Runner). The ad debuted for the masses in 1984 during Super Bowl XVIII. It features a female athlete entering an auditorium and hurling a sledgehammer through a large video screen displaying "Big Brother," who symbolizes Apple's then rival, IBM. Related Article: Jobs: History vs. Hollywood











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